WELCOME TO
ASSURING THAT
EVERY ASPECT OF
OUR CLIENT’S
NEEDS ARE MET.
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Clients
+2
Brandings
+1
Video Productions
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Digital & Brand Marketing
BRAND
STORIES
we create works that impact both our clients and the target people in a positive way. Keeping up with different trends that resonate with each client’s target audience, our team is always innovating ideas to increase their sales and drive market growth.
SERVICES
PANA Communications is a 360 marketing and advertisements company. Our mission is not just to produce first-rate content for our clients but also to guide them through our services and advice in everything from brand consulting, integrated marketing, and concept design to service deployment
TAKE A
GLANCE AT
THE SERVICES
WE GIVE
Creative advertising and branding
- Visual Branding
- Brand Marketing and Strategy
- Creative Advertising Campaign
- Creative Visuals
Marketing Strategy Development
- Growth Strategy
- Market Research
- Market Analysis
Digital/Social Media Marketing
- Website development
- SEO
- Social Media Management
- Digital Marketing
Video and Audio production
- TV commercials
- Documentary
- Short Films
- Radio Commercials
- Motion Graphics
Media Planning and Buying
- We plan effectively so your message goes out to the correct media channels for your exact target audience.
Account Management
- What is an agency without strong account executives? Our account executives are as ready as you are to implement your projects within the agency on your behalf.
WHO WE ARE
Pana Communications is a 360 marketing and advertisement company in Addis Ababa, Ethiopia. We produce first-rate content for our clients and guide them using our services.
In today’s ever-evolving world, we deliver clever creative for brands pushing them to stand out, be heard, and grow. Nothing excites us, more than telling the great stories each brand has.
THE PANA METHOD
Pana Communications is built on a strong logic: Great marketers don’t use consumers to solve a brand’s problem, they use marketing to solve people’s problems through meaningful stories. This is what we stand by.
With the right strategy, tools, and creativity, we don’t just make noise, we strive to make the world a better place and to help each brand we work with grow.
OUR ROOTS
Our major focus is to create a full-on impact using our marketing tools on different audiences of our clients. By being part of the different stories each brand tells, we create works that impact both our clients and the target people in a positive way.
OUR UNIQUENESS
We strive to tackle our people through marketing. We understand our society, and its true essence and adopt their narrative before we put it into our work. This way, we deliver work that resonates with our audience, drives sales, and impacts everyone.
WHY
WITH
PANA
?
PANA means lantern, which describes us perfectly as a company. We are derived from heated energy to create different creative with clear transparency in our work to give our customers the maximum visibility by being their light in hand to showcase their brand and tell its story. Our team is composed of highly experienced and dynamic professionals who are keen on new ideas and determined to satisfy their clients’ needs. As we believe in relationships, our team always goes that extra mile with the client to reach their milestone together.
MEET THE TEAM
Founder | Senior Strategist &
Marketing Lead
Senior Creative Director
Project & Account Manager
Creative Director
Senior Copy Writer
Digital Marketing Executive
Art Director | Motion Graphics
Traffic Manager
Cinematographer | Editor
Senior Graphics Designer
FEATURED CLIENTS
Some of the stories we have told
GABIZ
Full Brand Identity development for GabiZ, a traditional cloth retailer brand for Ethiopian diasporas in Canada and sells worldwide. In the visual identity, we focused on highlighting GabiZ’s feminine and contemporary tone while maintaining its Ethiopian roots.
AWAQI ETHIOPIA
As a youth-centered online training and coaching platform focused on mindset, soft skills, and information sharing, Awaqi Ethiopia is one of the largest organizations under First Consult in Ethiopia. As part of their impact-making, we produced a short film. The video portrayed the concept of procrastination as a thief of time that steals more than just a few minutes but a lifetime.
BIG DREAM ETHIOPIA
This rebranding project for Big Dream Ethiopia, a youth-led NGO based in Addis Ababa, will focus on creating a cohesive visual identity that reflects the organization’s purpose and mission. This includes the development of a new logo, color palette, typeface, and imagery that can be used throughout their website, materials, and merchandise.
YENETTA CODE
Yenetta Code is a learning center organized to expose young Ethiopians to the world of coding.
The major marketing gap of Yenetta was on-ground activation. As a result, we created a space for kids to experience the thrill of learning coding at Yenetta Code and meeting the brand they know digitally in real life at our interactive school activation in different schools throughout Addis Ababa. #meetyenetta
CLASSIC STUDIO
Rebranding and communication materials for Classic Photo Studio and Production, one of the biggest photo studios in the city it being pioneer for opening a selfie station in the country.
HEINEKEN
Using its brand attributes, our team created a video that can inspire and motivate the Heineken Staff by telling the story and the journey the brand has come so far. “The face doesn’t change, but the story does.”
KABBA TRANSPORT
Kabba is a transportation service for kids and employees. We partnered with them for the summertime campaign when they launched their summer transportation service for employees. In this campaign, we emphasized the idea of our ክረምት or summer season with Kabba as well as the traditional ካባ cloth with their service. ” ክረምቱን በካባ “
WHITE CALLING
White Calling is an International calling app, that helps users to connect throughout the world. It is free credit to install and has different benefits as getting international calls at the lowest rates, another person doesn’t need the app, calls can happen using monthly mobile minutes, and so much more. Through the Spend less, Stay Connected campaign we re-launched the Ethiopian Users as well as diasporas. By stretching the content into three different languages (Amharic, Tgregna, English) the campaign resulted in a huge impact within the market.
GELLA | NUDE
Gella is a lingerie and nightwear brand that pushes body positivity and tells a story of each body type. We kept on telling their story in digital marketing and proudly launched the #ownit campaign to spread body positivity and enhance the confidence of our ladies. It turned the brand’s sales by 44% within 1 month. “OWN IT! “
RECOMENDATIONS
” Pana Communications has worked with us as our advertising Agency since May 2023 and assisted us in terms of providing clean and creative visual communications. Through this we were able to communicate our brand and create the correct awareness in the market. The top-notch quality of their services has helped us create relevant communication that caters to our audience. “
Hermela markos
Deputy General Manager
” …….. I had the pleasure of working closely with Pana Communications in various area ( Yenetta BTL, Visulal materials, Marketing strategy and implementation, videography and photography) through out our engagement Pana demonstrated high level of professionalism and, reliability and commitment to excellence. I would like to express out sincere appreciation …..”
Nathan damtew
Managing director
“Working with Pana on our branding was an absolute game-changer for our business. Their team took the time to understand our vision and values, and translated them into a brand identity that truly resonates with our target audience. The results speak for themselves – increased brand recognition, higher customer engagement, and a renewed sense of pride among our team and most importantly it helped us took over the market easily in Germany. “
Mimi kebede,
Founder of MIMI Habesha embroidery
“We couldn’t be happier with the rebranding services provided by Pana. From the initial strategy sessions to the final rollout, their team demonstrated professionalism, creativity, and a deep understanding of our industry. The new brand identity they developed perfectly captures the essence of who we are and what we stand for. Thanks to Pana, we now have a cohesive brand image that sets us apart from the competition and resonates with our customers on a deeper level”
Mahder
Founder and CEO of Mahder Catering